“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.” — Alvin Toffler
A few years back I fought my own team for six months over a new CRM. I liked my system. I knew where everything was. Upgrading felt like starting from zero, and starting from zero felt like admitting my system was broken. It wasn’t broken — it was just old. I finally switched, and inside a week I couldn’t remember what I’d been so afraid of.
What’s the upgrade you’ve been putting off because the old way still technically works?
Two Types of Agent
Every industry splits into innovators and laggards, and real estate is no exception. About 50 per cent of people are what adoption research calls late majority or laggards when it comes to technology — comfortable, resistant, waiting for someone else to prove it’s worth the hassle. The other half treats every new tool as an opportunity before it’s mandatory.
I didn’t invent this framework, but I coach every agent through it now — I call it L.E.A.D.
Feeling this one? You don’t have to figure it out alone — book a free High Performance Call and let’s talk through where you’re at.
The L.E.A.D. Framework
- Leverage. The right technology buys back your time, your productivity and your energy — all three, at once.
- Engagement. More engagement with more people, faster, means more relationships and more leads. Technology doesn’t replace connection — it multiplies your capacity for it.
- Advantage. Remember that half of agents embrace technology too late. Adopting early is a competitive edge that costs nothing but discomfort.
- Difference. Agents who lead with technology become the go-to person in real estate — the one clients assume is ahead, because they usually are.
Take action: Name one piece of technology you’ve been avoiding for six months or more, and book fifteen minutes this week just to learn what it actually does.
This is Radical Ownership applied to growth: refusing to let comfort make your decisions for you. The market doesn’t wait for you to feel ready. Neither should you.
If you’re ready to close the gap between where you are and where the early adopters already are, book a free High Performance Call.
About Jet Xavier
Jet Xavier is a High Performance mindset and accountability coach who works with real estate agents, principals and team leaders to build sustainable, high-performing careers. Learn more about Jet.
This piece began as a column for Elite Agent — you can read the original here.
