Sarah had a lead list sitting in her CRM for six weeks. Warm leads — people who’d already raised their hand. She kept telling me she was “getting to it.”…

I’ve coached hundreds of agents with talent to spare who never broke through, and the pattern is always the same: brilliant weeks followed by disappearing…

I coached an agent — John — who wore his 80-hour weeks like a medal. He’d hit seven figures in GCI and lost his marriage getting there. When I asked if it…

I once told a stressed-out client — John — to spend ten minutes each morning just writing down whatever was in his head, no structure, no goal. He rolled…

I asked a client — John, who else — to track every time he picked up his phone during a working day. He guessed it’d be maybe fifty times. The real number…

I once coached a multi-million-dollar producer — call him John — who told me, almost sheepishly, “I would love to get more time with the family and also to…

I remember a client — John — who missed out on a listing to a competitor and spent a week in a genuine funk about it. When I finally got him on the phone…

A client of mine — John, back again, because his story keeps proving my point — once told me his goal was to double his GCI in twelve months. Big goal.

“Leaders must own everything in their world. There is no one else to blame.” That line from Jocko Willink sits at the centre of a lot of what I coach. I…