
Stop Setting Goals You Won’t Hit
Every January, John set the same goal. Every December, he missed it by roughly the same margin. Three years running. When I asked him what he was going to…

Every January, John set the same goal. Every December, he missed it by roughly the same margin. Three years running. When I asked him what he was going to…

John had every certification, every script, every piece of technical training the industry offers. He still wasn’t converting. When I finally sat down with…

John came to me convinced he simply wasn’t a “sales person.” He’d said it about himself so many times it had become fact in his own head. The strange part…

John used to ask me why some agents in his office seemed to close everything they touched while he was working twice as hard for half the result. He…

Sarah had a lead list sitting in her CRM for six weeks. Warm leads — people who’d already raised their hand. She kept telling me she was “getting to it.”…

I once coached an agent — I’ll call him John — who was closing eight figures a year in volume and miserable every single day. He had the commissions. He…

I’ve coached hundreds of agents with talent to spare who never broke through, and the pattern is always the same: brilliant weeks followed by disappearing…

Turia Pitt survived burns across 80% of her body — an injury that’s typically fatal — and came back saying, “there was a piece inside me the fire couldn’t…

At 45, I walked away from a stable corporate coaching career and moved to LA to build a real estate training business, with far less certainty than made…

Most agents chase personal development — a new script, a new course, a new habit stacked on the same underlying beliefs. I’ve watched it fail the same way…