
Marketing Yourself Isn’t Bragging — It’s Business
An agent I coached — John, naturally — once told me he’d rather cold-call a hundred strangers than post a photo of his own listing win on Instagram.

An agent I coached — John, naturally — once told me he’d rather cold-call a hundred strangers than post a photo of his own listing win on Instagram.

I coached an agent — John — with 1,200 contacts sitting in his database and a phone he somehow never quite got around to picking up. He had the list. He…

I asked a client — John, who else — to track every time he picked up his phone during a working day. He guessed it’d be maybe fifty times. The real number…

I once worked with a team leader — call her Sarah again, because burnout doesn’t discriminate by story — who prided herself on always being last. Last to…

I once coached a multi-million-dollar producer — call him John — who told me, almost sheepishly, “I would love to get more time with the family and also to…

A few years back I fought my own team for six months over a new CRM. I liked my system. I knew where everything was. Upgrading felt like starting from…

I remember a client — John — who missed out on a listing to a competitor and spent a week in a genuine funk about it. When I finally got him on the phone…

I had a client — John, naturally — who described a shifting market to me like it was a personal betrayal. “This isn’t how it’s supposed to work,” he kept…

A client of mine — John, back again, because his story keeps proving my point — once told me his goal was to double his GCI in twelve months. Big goal.

I once worked with an agent — John, again, because there’s always a John — who had the best attitude in the office. Genuinely relentless positivity. He…